Icons became too boring on macOS

Today, Jim Nielsen wrote a post on his blog about the Big Sur-ification of macOS, and how some apps just didn’t take the chance to add some character on their icons after the change implied by Apple.

He first shows good examples of apps that maintained their character:

But then he went on to explain how some apps just lost that opportunity by containing the icon within a white box, like Outlook:

And designed some examples of how these brands should have done, and I think this is too cool not to share:

For the full post, with more examples, and a breakdown of this thoughts, go to his site: blog.jim-nielsen.com — I highly recommend the read.